We are living in a world in which interactions between people and between people and products are becoming increasingly complex every day.

In order to create meaningful interactions by new products we need to explore new visions, new methods and new tools. We can spread now the results of an in-house creation process that involves a study of the meanings that people attach to objects, a research about the feelings and emotions evoked, and finally an exploration of new possibilities and new concepts to create not only different but also more relevant products.